7Billion Emojis are shared each day but Google Pixel's were killing the chat and costing them converts.
As lead strategist, I developed the cultural platform and campaign deck for Pixel's global emoji refresh, finding the insight that turned a long-standing liability into a confident brand moment. The platform gave Pixel the confidence to own the problem, acknowledge their audience and announce the fix. Think brutalist with a self-aware wink. We translated the platform into a global OOH and social campaign, sold in to the global team and currently awaiting production.
Campaign Platform
Cultural Research
OOH
Social Campaign Ideation